“Diamonds are forever”, a very clever marketing campaign that was launched in the US a few decades ago to convince consumers that diamonds are the perfect gift. It also suggested that all proposals were supposed to be accompanied by an engagement ring set with a stunning diamond and nothing less. Today, diamond’s popularity still continues because amidst all the various crises that have been experienced by consumers worldwide, diamonds remain a steady commodity the consumers continue to ask for.
- Short portrait of the diamond industry today
- How purchasing a diamond online has influenced the industry
- What to be careful about when purchasing a diamond online